I’m Philip, a founder in Austin.
These days I’m building agents, exploring ideas, and seeing which ones might become businesses.
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About
Native Texan, based in Austin. My work has taken me through product, growth, data, and engineering. I like exploring new ideas and making things.
Outside of work, I cook, play guitar, and fly fish. I respond well to gin martinis or any variety of fried potatoes.
Ports of call
- 2011–16Main Street HubClient success → lead PM
- 2016–17EverlywellHead of product & growth
- 2017–20WheelCo-founder & CPO
- 2020–22CloudflareDirector, self-serve growth
- 2022–26Fractional Exec // ConsultingProduct, growth, data & engineering
Since 2021, also advising and investing. The full history lives on LinkedIn.
2011–2016
Main Street Hub
Client success, then the first lead PM
I started in client success, working with small-business owners, before finding my way into product. An idea for a social ad platform won an internal contest, a giant check, and the chance to build it.
I became the company’s first lead PM, building tools for 15,000+ small businesses. GoDaddy bought the company in 2018, after I’d left.
2016–2017
Everlywell
Founding team, head of product & growth
I joined the original founding team to run product and growth. Everlywell was one of the first direct-to-consumer lab testing companies to find real traction, with at-home collection and digital results at a time when that was still a new idea. In 18 months we went from $0 to $6MM in sales and 15,000+ users.
The company went on to raise $330M+ and reach a $2.9B valuation, long after I’d left, so I only take credit for the early part.
2017–2020
Wheel
Co-founder & CPO
Wheel started life as Enzyme Health. As co-founder and CPO I ran product, design, and engineering. We built the infrastructure that gave healthcare companies API access to a 50-state network of physicians and nurse practitioners, handling 50,000 consults a day at the time.
The queuing, routing, and notification systems underneath earned a patent with my name on it. I also led the pivot to an On Demand line that went from $0 to $2MM+ ARR in under nine months. Wheel has since raised $216M+.
2020–2022
Cloudflare
Director, self-serve growth
Cloudflare had millions of free users, but growing its self-serve business hadn’t historically been a focus. I joined as the first hire on a new growth team to understand how people used the product and what would make it worth paying for.
We rebuilt the analytics and introduced an experimentation program. In two years, self-serve billings grew 89% and paying customers grew 61%.
2022–2026
Fractional Exec // Consulting
Product, growth, data & engineering
After Cloudflare, I spent a few years working with companies on product, growth, data, and engineering. Sometimes as an advisor, sometimes leading a team, often building things myself.
Current heading
Working on my own things again. Spending a lot of time with agents and experimenting with ideas for new businesses.
I also invest in and advise a few founders.
Gone fishing
Out on the flats. Back soon.
Drop a line
Happy to hear from old friends and interesting people working on things they care about.